Videos on Twitter drive the highest recall and emotional connection on any digital platform.*  Make your brand's message memorable, shareable, and replay-worthy by adding video to your Twitter advertising strategy.

Twitter video best practices

 Follow these Twitter video best practices to create content that will make a lasting impact.

6 best practices for In-Stream Video Ads on Twitter

People who see In-Stream Video Ads on Twitter are 70% more likely to recall the brand’s ad. Follow these best practices to help your brand get the most of In-Stream Video Ads on Twitter.

Data-driven tips for scroll stopping video

Tweets with video attract 10X more engagements than Tweets without video. What elements make for a standout video? Follow these best practices to start producing videos that will make a lasting impression.

3 ways your brand can start leveraging Video Website Cards

Learn three ways your brand can start leveraging the undeniable stopping power of video paired with the business impact of driving people to a landing page.

4 emerging video formats that drive performance on Twitter

Video is no longer the future of digital marketing — it’s the present.  Here are four emerging formats to include in your Tweets and Twitter Ads.

Common questions

What is a Promoted video views campaign?

The Promoted video views campaign objective is the perfect way to maximize your videos' views, as your videos will auto-play within user's timelines encouraging interaction by tap or click. 

How much does a Promoted video views campaign cost?

When you run a Promoted video views campaign, you will only be charged for the video views (either standard video view or 3s/100% view) you acquire from that campaign. Impressions that don't result in a video view are free.

How do you upload a video to your ads account?

To create video promoted-only Tweets, you will first have to upload your videos to your Ads account. Read below for steps to upload videos, as well as troubleshooting steps.

Twitter video examples from other brands

Makeup company @glossier showcased how to use their products in a short video. The video included a strong story, text overlay, and clear branding.

*Twitter internal data

Women's shoe brand @tieks created a short video featuring their different styles. The video featured their products and included clear branding.

@SahaleSnacks used a 15-second video to spotlight their delicious snacks. The video included strong branding and has a clear story without sound.

Ready to advertise on Twitter?