@MLBStatoftheDay uses their “Stat of the Day” campaign to connect with fans and pair quick bits of information with short, fun videos.
Improve brand sentiment
Customers don’t have to just know about your brand. They have to love it. People who view videos on Twitter feel 14% more favorable about the brand**. By improving brand sentiment, you're increasing the positive association customers have with aspects of your brand. For example, a video might allow you to show:
- Why your products or services are the best
- How your offerings help customers
- The positive social and environmental impact your brand has
- Happy associations with your broader brand or products
Invest in increasing purchase intent
Videos on Twitter increase the average lift in intent by 34%**. Whether you’re launching a new product or building interest in a product or service among a new segment, increasing purchase intent is all about driving conversions. Consumers aren’t just watching your ads or talking about your products — they’re getting out there and voting with their dollars. Ultimately, increasing sales and improving the bottom line is a core focus for marketing and advertising, and videos on Twitter provide an effective channel to do so.