People come to Twitter to discover new connections. Adding bold images to your Tweets helps them stand out from the crowd. While strong images help Tweets get noticed, consistent images help users instantly recognize your business — and both are important to stand out while remaining true to your business’s personality.
Today, we’re sharing three ways to create a consistent visual identity on Twitter. Take a look at our inspiring examples.
Maintain a consistent palette
It’s a colorful world out there. But limiting your marketing materials to one main color and a few accent hues can make your ads more distinct than using the whole rainbow. This choice will also ease future design decisions, because you’ll always have a starting palette.