Use Twitter analytics to dig into audience interests and consumer behaviors
Another way to target your content is by interests. Using the audience insights tab, you can view your followers by their interests. These details let you know more about your audience based on the topics they’re interested in learning more about.
For example, your analytics dashboard might reveal an audience that’s at the intersection of being interested in tech news and shopping premium brands. That detail provides an actionable data point for determining what information to share on your Twitter feed. What insights can you glean by digging into your audience insights and finding where those different points meet?
Leverage events to identify timely topics
The events section of your analytics dashboard helps you find timely hooks and conversations to connect to. You can explore trends, the latest holidays, buzz around movies, and recurring hashtags — as well as quickly assess the potential audience size.
Experiment with video content
Videos are among the most effective and most watched content online. But how do they work for your agency? Whether you’re sharing customer work or fun videos your team created, analytics can help you hone in on whether they’re working. Video analytics can help you quickly evaluate:
- What percentage of viewers watched the entire video
- Which trends are emerging around videos with your followers
- How many minutes on average your audience spent watching videos
SEO and marketing agency @97thFloor shared a video with their audience that takes a deep dive into winning business practices.