If your thought leadership program is only concentrated on creating and pitching contributed content, you're missing out. By engaging with readers, journalists, and industry influencers on Twitter, you can greatly amplify those efforts.
Here are four ways how:
Follow and engage with industry influencers
Your PR team has a list of journalists they’re courting and industry analysts and influencers whom they cite in contributed content. Chances are the majority of these industry heavyweights are active on Twitter.
Build a Twitter list that includes all of these influencers, and regularly read and amplify their content. Reply and let them know what you liked about the content they’ve written. In short, use the immediacy of Twitter to start building personal relationships that are all about them—not about your brand story.