It's time to bring out the Easter baskets and chocolate bunnies. More than 8 in 10 Americans plan to celebrate Easter this year. And with an average expected spend per person this Easter at $146 and total expected spending totaling $17.3 billion, these celebrations present a big opportunity for brands.
With a little planning, you can use the occasion to connect with a wider audience before, during, and after April 16th. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it — you’ll add value to your followers and express your personality in a genuine way.
Share user generated content
Showcase your brand in action by Tweeting images from your customers. Don't forget to include your customer's handle in the Tweet to give them credit for the photo.