Today’s best marketing campaigns are omni-channel, as brands go for a “surround sound” effect with their communications. Your brand, message, and products need to be everywhere your customers are, at just the right time.
It’s important to bring focus and quality to every channel you leverage. Your messaging plays out differently across social platforms, blog posts, and influencer campaigns. How can you bring quality and focus to maximize the impact of your Twitter content?
Here are seven ideas to help you create impactful Tweets that drive engagement with your larger marketing campaigns.
Showcase visuals and multi-media in your content
Include the videos, images, and GIFs you’re using for your omni-channel campaigns in Tweets to capture attention, drive engagement and promote conversions.