Periscope the lighting of your tree. Tweet a playlist of the Christmas music that's jingling in your store. Take an advent calendar approach and share a new, countdown GIF everyday. Add Christmas tree ornaments, lights, red, green, santa, and elves to your website or Twitter profile. If you're a baking supply company, share cookie recipes that require your tools. If you're a HVAC company, Tweet tips for how to save on energy costs when your house is brimming with merry guests. Just like Hanukkah, if your business offers solutions for decorating, hosting, storage, home repair, cooking, or travel — highlight those products with specific pitches.