Meet the awareness campaign

Joe Wadlington
By Joe Wadlington

Our awareness objective amplifies your message to a larger audience — perfect for when you want as many people to see your Tweet as possible. Let's cover the basics.

Targeting and impressions

The awareness objective uses the standard targeting features you've seen on other Twitter Ads campaigns. So you can focus on any targeted or Tailored Audiences that have been successful for you in the past, or use this campaign to test new ones.


The ads you make for the campaign will appear in people's timelines and in Twitter search — just like Promoted Tweets. But when focused on awareness you'll pay for every 1,000 impressions, instead of paying for engagements.

Boosting your presence on Twitter

Tweet impressions are the only thing you pay for. But because the awareness objective puts your Twitter presence in the spotlight, you could acquire followers, website visits, likes, and Retweets as well. Because of this, we recommend the awareness objective as your "always-on" Twitter solution or the starter campaign for when your goals are more general.

If you want to boost your presence on Twitter, start a campaign with the awareness objective. Keep your initial targeting broad (for mass reach), choose Tweets that best showcase your message, and start talking to a bigger audience.

Ready to advertise on Twitter?