How can a B2B brand share their story in a relevant and impactful way?
One B2B brand that stands out with their engaging organic and paid content is Justworks. We chatted with the Social Media Manager at @JustworksHR to learn more about their Twitter strategy.
Tell us a bit about yourself.
I'm Jessica Zambelli, the Social Media Manager at Justworks. I run all of our social media accounts — from advertising and metrics reporting, to strategy and copywriting.
Tell us a bit about Justworks.
Justworks is on a mission to give entrepreneurs and their teams the support and peace of mind to work fearlessly. We level the playing field for small businesses and start-ups with seamless payroll, HR support, and access to high quality, affordable benefits, all on one easy-to-use platform.
What does a typical work day look like for you?
A big portion is connecting with our larger marketing team to make sure that all campaigns, events, small business related news, and company milestones are shared on social. Also, keeping track of daily social trends is key — ensuring that we’re posting of-the-moment content that adds value for our audience and customers.
How does Twitter fit into your marketing mix?
Twitter would be nominated for the 'Best Supporting Role' category. I try to make sure that any efforts put forth from our marketing team are represented in our feed — whether that’s visuals of our advertising campaigns, live Tweeting from our events, or highlighting some of our amazing blog content focused on helping the small business community.
What are a few Tweet examples that you think really capture the brand?
Here are a few of my favorites that we've seen great engagement on.