In 2016 we saw 18.9 million Tweets related to Easter and 4.6 million Tweets related to Easter candy.* Understanding what keywords people are using will help you think of Tweet topics and craft relevant content.
Popular topics people are Tweeting about: Easter egg hunts, candy, family time, making Easter dinner, brunch, jelly beans, Peeps, egg decorating, hosting family
If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when it's most relevant.
For example, a cooking blog could reach people looking for Easter dinner recipes by targeting keywords and phrases such as "cooking Easter dinner," "need to make Easter dinner," or "easy Easter recipes."
Pro tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your brand.
Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.
*Twitter internal data