In 2017 there were 629M Tweet impressions related to Father's Day.* Understanding what keywords people are using will help you think of Tweet topics and craft relevant content.
Popular topics people are Tweeting about: barbeques, family stories, gifts, going out to eat, greeting cards, showing thanks, spending time with family
If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when it's most relevant.
For example, a retail brand could reach people looking for Father's Day gifts by targeting keywords and phrases such as "gifts for dad," "need a Father's Day present," or "buy dad a gift."
Pro tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your brand.
Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.
*Twitter internal data