If a picture is worth a thousand words, what is a video worth for your brand? With Twitter Video Ads, it can be worth even more than you think.
Why? Simple: Because it works. We recently analyzed 3.7 million accounts and discovered that Tweets with video attracted 10x more engagement over Tweets without video. In addition, Promoted Tweets with videos saved more than 50% on their cost-per-engagement, helping their ad budgets stretch further.*
Whether you’re making your first video or already have a strategy in place, here are a few video tips to help you get the most out of your video advertising on Twitter.
Save the hard sell for later
As the legendary copywriter Howard Gossage once wrote, "People don't read ads. They read what interests them and sometimes that's an ad." By the same token, people don’t come to Twitter to find ads. They come to find something interesting. Sometimes that can be your ad.
Seek out ways to make your video feel like an organic piece of content and relevant to the reason people go to Twitter. News, information, explainers, how-to videos, and comedy all play well on Twitter and should be the basis of your video content.