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Twitter content that aligns with your marketing goals helps you connect with the right audience at the right time. It starts with having a Twitter content strategy in place that breaks down your content by business objectives. Where are your buyers in the funnel — and what information are they looking for?
Whether you’re helping customers discover your brand or consider who to buy from, driving a purchase or nurturing a relationship, Twitter can deliver the insights needed at any stage of the buyer’s journey. Here’s a closer look at how to create Twitter content that resonates with buyers from the first moment they encounter your brand until they’re long-term fans and customers.
Build brand or product awareness
Twitter can help you raise awareness of your brand, product, or service. From tapping into the buzz around an event to creating content that speaks to your target segments when they’re searching for their interests, here are some ideas for early-stage Tweets.
Identify your customer segments. The right Tweets can help you connect with any audience, from dads to fitness buffs, to animal lovers to Marvel comic book fans.