How to plan your holiday Tweet schedule

Camilla Dudley

By Camilla Dudley

October 26, 2019
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It’s the most wonderful time of the year — at least, it can be. For many brands, the holiday season is stressful. Keeping track of holiday campaigns, remembering the right product deals, and creating last-minute content can be overwhelming. But with the right planning, your brand can overcome the holiday headache and make the most of the season.

Follow this timeline so you know when — and how — to best connect with your customers this holiday season.

November

More than just the calm before the holiday storm, November is a great time to set the stage for your customers. As the holiday season nears, shoppers are getting excited, researching the best gifts and deals. This time is crucial since 60% of consumers begin their holiday shopping before Thanksgiving.

For you, this is a great opportunity to educate your audience on your products, your values, and your store hours. Advertise your return policy, customer reviews, and holiday specials. Don’t forget about Black Friday and Cyber Monday — the days that many shoppers depend on completing much of their holiday shopping.

More than just preparing for the holidays, November is often seen as a month of gratitude, especially in the United States, with Veterans Day and Thanksgiving. This is a great opportunity to communicate what your brand values and express thanks to your loyal customers. Here’s a non-exclusive list of November holidays to help you with your planning:

  • November 11: American Veterans Day 
  • November 28: American Thanksgiving 
  • November 29: Black Friday 
  • November 30: Small Business Saturday

December

When it snows, it blizzards. December is packed full of reasons to celebrate. Families and friends all around the world are gathering together, giving and receiving gifts. Your audience is excited and taking action — finishing last-minute shopping, decorating their homes, and enjoying the season. But with all of the activity, consumers are likely stressed and need help to get everything done while staying in the merry holiday spirit.

For you, this is a perfect time to show your customers how you can help and what unique value you bring. Do you have the perfect last-minute gift for their co-worker? Does your Tweet have a cheery message to keep your audience in a joyful mood? Do you offer free, fast delivery?

Here’s a non-exclusive list of December holidays that may help with your planning:

  • December 2: Cyber Monday
  • December 21: Winter Solstice
  • December 22: First Day of Hanukkah
  • December 24: Christmas Eve
  • December 25: Christmas 
  • December 26: Boxing Day
  • December 26: Kwanzaa Begins
  • December 30: Last Day of Hanukkah
  • December 31: New Year's Eve 

With this timeline in mind, start preparing now for the holidays. Plan your campaigns and create content ahead of time so the holidays don’t pass you by. Ready to get started? Create your own campaign.

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