Video is becoming a central piece of what's happening on Twitter. In fact, video views on Twitter have grown 220 times what they were just 12 months ago. With 90% of Twitter video views happening on mobile, this is an ideal way to reach customers in real time, wherever they are.*
If it feels overwhelming to start incorporating video into your content strategy, remember you don't need to be a professional photographer or videographer. Think of your smartphone as a business tool — you have everything you need to get started right in your pocket.
Today we will be sharing three different forms of video content and how you can use them to share your businesses message. Experiment with these formats to stand out from your competition, drive engagements, and increase sales.
Since video content plays automatically on Twitter, it's an impactful way to grab your audiences' attention and attract new customers. During our tests, consumers were more likely to prefer these autoplay videos, watch them to the end, and remember them. You can film a video directly through the Twitter app or upload a piece of existing content.