Bring out the cranberry sauce and yams, Thanksgiving is just around the corner. People on Twitter are a festive bunch — so much that last year alone, there were more than 23.5 million Tweets related to #Thanksgiving.*
Holidays are a great time to join the excitement and increase Tweet engagements. But for some small and medium-sized businesses, it can seem like a daunting opportunity. How do you join these conversations in a way that feels authentic?
Today we’re sharing six things to Tweet about this Thanksgiving, illustrated with examples from businesses. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it; you’ll share your brand, add value, and express your personality in a genuine way.
Connect the moment to your product
You don’t have to sell turkey or pumpkins to connect with people; all sorts of businesses can make the most of#Thanksgiving. Get creative and think of different ways your product can relate to the holiday.
#ProTip: Add seasonal hashtags such as #Thanksgiving, #grateful, or #turkey on relevant content to connect your Tweet to the broader conversation. By adding the hashtag, it increases the chance someone interested in the event will engage with your Tweet and discover your business.