Understanding what keywords people are using this season will help you think of Tweet topics and craft relevant content.
People are Tweeting about: summer break, vacation, sunshine, travel, going to the beach, festivals, baseball, swimming, road trips, cookouts, and camping.
If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when your brand is most relevant.
For example, a fashion brand could reach people looking for new clothes by targeting keywords and phrases such as "summer fashion trends," "summer dresses," or "need summer outfits."
Pro tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your business.
Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.