Hashtags help brands connect to the larger holiday conversation. They're also great for engagement, with an internal study showing using 1-2 hashtags per Tweet increases engagement by 100%. But with hundreds of them swirling around Twitter, it can be hard to know where to start.
Here’s a quick guide to increase your visibility and reach with your audience with the right hashtags this holiday season:
#giftguides / #giftideas
A big pain point during the holidays is knowing what to buy. Consider creating themed gift guides — like "how to buy for your spouse" or "what to get a dog lover" — and use hashtags like #giftguides to promote it. Feature individual products or services with #giftideas.
Big-ticket items aren't the only ones in the spotlight during the holidays. For people who put small gifts in stockings as part of their holiday tradition, #stockingstuffers are often in demand.
#holidaydeals / #holidaysavings
Shopping, sales, and deals are a major holiday theme. Hashtags like #holidaydeals and #holidaysavings can help you connect with budget-conscious shoppers and increase the visibility of your promotions. For extra attention and sales, offer up a Twitter-exclusive promo code.
#holidaytips / your own branded holiday hashtag
Have more general content, like ideas for holiday decorating or strategies for dealing with gifts at work? General hashtags such as #holidaytips are a great way to get the word out when it's not a clear-cut fit for another niche term.
You can also create your own branded hashtag to streamline your content, like how @JohnLewisRetail created and used #JLChristmas below.
Don’t overlook the chance to touch base with your North American audience and share your appreciation. Whether you’re sharing ideas for the holiday or just showing gratitude for their patronage all year long, a few posts with #thanksgiving will keep your November content relevant.
The holidays can be full of stress and indulgence. Staying committed to a #healthyholiday is important for many people. Showcase your health and fitness content, promote relevant and helpful products, and remind your audience to set aside time for themselves by using this hashtag.
#blackfriday / #cybermonday
Black Friday and Cyber Monday are two of the biggest shopping days of the year, driving $58.5 billion in online sales in the US alone in 2018. Incorporating #blackfriday and #cybermonday is a great way to promote products, drive sales, and get inventory moving fast.
Hashtags like #seasonsgreetings are a great way to keep your holiday messages inclusive for everyone. Don’t forget the opportunities to acknowledge a wide range of holidays and traditions throughout the winter season.
What bad habit do you want to break next year, or what good habit do you want to adopt? People can share their thoughts and plans with #newyearsresolutions. Sharing inspirational content, motivational quotes, and a positive attitude can help your content reach motivated followers.
New year, new me. As 2019 winds down and 2020 gets underway, people are planning their goals for the year ahead. Some people opt for goals instead of resolutions, so the hashtag #newyearsgoals is a great way to connect with them. Showcase your solutions, products, and services to help them reach their goals in the year ahead.
Ready to launch a holiday campaign? Create your next Twitter ad today.