About Twitter Ads offboarding

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This policy applies to Twitter’s paid advertising products, which are Tweets, trends, and accounts.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

This article describes the processes and principles that Twitter follows when removing advertisers from the Twitter Ads platform. We call this process “offboarding”, and we strive to make it as transparent and seamless as possible for everyone involved.

Why Twitter offboards advertisers

Twitter offboards advertisers when they use the Twitter Ads platform in a way that violates our policies. We encourage advertisers to be familiar with all our policies. Our policies include Twitter’s Ads Policies, the Twitter Rules, and the Twitter Terms of Service.

How Twitter offboards advertisers

When offboarding an account, Twitter halts all active Twitter Ads campaigns and prevents any further Twitter Ads campaigns from serving. Before doing so, when possible, Twitter may send an email to the advertiser outlining the violation, along with any available steps to correct it. For more serious violations, we may immediately offboard an account without prior notification.

What offboarding does

Offboarded accounts are no longer able to promote their Tweets or account on Twitter using Twitter Ads products.

Note: Being offboarded from Twitter Ads is not the same as being suspended from Twitter. It only applies to paid advertising. However, accounts that are offboarded may also be suspended from the service entirely if they violate the Twitter’s Terms of Service or Twitter Rules.

What to do if your account is offboarded

If your account is offboarded, you may not create new advertising accounts. If you need to contact Twitter after being offboarded, you should contact the Twitter Ads support team through the link you see when you try to access ads.twitter.com, and not through our other channels. This helps us easily match your report to the ads account in question.

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