About eligibility for Twitter Ads

Account eligibility for Twitter Ads

Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use Twitter's suite of advertising products. This article outlines how advertisers can meet Twitter’s eligibility requirements, and this applies to all advertisers.

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements. 

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the "Help?" button in the top right corner of your ads dashboard.

Policies
Account status
Verification
Quality
Languages
Countries and territories
Trade restrictions

Twitter Ads policies

For your account to be eligible for Twitter Ads, it must comply with all Twitter Ads Policies. Account compliance includes, but is not limited to bio, username, handle, profile image, header image, and bio URL. Please note that some policies may have additional eligibility requirements.

Account status

Public Tweets: Tweets from an advertiser account must be public. To change this setting, visit the About public and protected Tweets page.
Deactivated accounts: An advertiser cannot participate in Twitter Ads if they have deactivated their Twitter account. Learn how to reactivate your account.
Suspended accounts: An advertiser cannot participate in Twitter Ads if their Twitter account is in a suspended state. Learn more about suspended accounts.

Verification

For your account to be eligible for Twitter Ads, your account must be verified through one of the following programs:

For businesses & government entities: Learn more about Verified Organizations here.
For individuals: Learn more about Twitter Blue here.

Quality

For your account to be eligible for Twitter Ads, it must comply with the Twitter Ads Quality Policy, specifically:

Having profile and header photos that are not GIFs.
Having a functional, live URL in your bio that is not gated, and accurately represents your brand and promoted product or service.

Languages available for self-serve advertisers on Twitter Ads

Afrikaans
Arabic
Bahasa
Brazilian Portuguese
Danish
Dutch
English

Finnish
French
German
Hebrew
Italian
Japanese
Korean

Norwegian
Simplified Chinese
Spanish
Swedish
Traditional Chinese

Countries and territories available for self-serve advertisers on Twitter Ads

Africa

Angola
Benin
Burkina Faso
Burundi
Cameroon
Cape Verde
Central African Republic
Chad
Comoros
Cote d’Ivoire
Democratic Republic of Congo
Eritrea
Ethiopia
Eswatini

Gabon
Gambia
Guinea
Guinea-bissau
Kenya
Liberia
Madagascar
Malawi
Mali
Mayotte
Mozambique
Namibia
Niger
Nigeria

Republic of the Congo
Reunion
Rwanda
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
Tanzania
Togo
Uganda
Zambia
Zimbabwe

Asia Pacific

American Samoa
Antarctica
Australia
Azerbaijan
Bangladesh
Bhutan
British Indian Ocean Territory
Brunei
Cambodia
China
Christmas Island
Cocos (Keeling) Islands
Cook Islands
Fiji
Guam
Hong Kong
India
Indonesia

Israel
Japan
Kiribati
Laos
Macau
Malaysia
Maldives
Marshall Islands
Mongolia
Nauru
Nepal
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea

Philippines
Pitcairn
Samoa
Singapore
Solomon Islands
South Korea
Sri Lanka
Taiwan
Thailand
Timor-leste
Tokelau
Tonga
Tuvalu
United States Minor Outlying Islands
U.S. Virgin Islands
Vanuatu
Wallis and Futuna

Europe

Albania
Andorra
Armenia
Austria
Belarus
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
French Southern Territories
Georgia
Germany

Gibraltar
Greece
Guernsey
Heard Island and Mcdonald Islands
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Monaco
Montenegro

Netherlands
Norway
Poland
Portugal
Romania
Republic of North Macedonia
Saint Helena, Ascension and Tristan Da Cunha
San Marino
Serbia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Vatican City

Latin America

Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Belize
Bermuda
Bonaire, Saint Eustatius and Saba
Brazil
British Virgin Islands
Cayman Islands
Chile
Colombia
Costa Rica
Curacao

Dominica
Dominican Republic
Ecuador
El Salvador
Falkland Islands
French Guiana
Grenada
Guadeloupe
Guatemala
Guyana
Haiti
Honduras
Jamaica
Martinique
Mexico
Montserrat

Nicaragua
Panama
Paraguay
Peru
Saint Barthelemy
Saint Kitts and Nevis
Saint Lucia
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
South Georgia and the South Sandwich Islands
Suriname
Trinidad and Tobago
Turks and Caicos
Uruguay
Venezuela

Middle East

Afghanistan
Algeria
Bahrain
Egypt
Iraq
Jordan
Kazakhstan

Lebanon
Libya
Mauritania
Pakistan
Qatar
Saudi Arabia
Tajikistan

Turkmenistan
United Arab Emirates (UAE)
Uzbekistan
Western Sahara
Yemen

North America

Canada

Greenland

United States

Trade restrictions

Twitter prohibits advertisements targeted to, and advertiser accounts located in, jurisdictions subject to comprehensive trade sanctions, including those listed below. Individuals and entities subject to sanctions may also be prohibited from signing up for a Twitter Ads account. Twitter will not allow individuals and entities who are prohibited from engaging in such activities by applicable trade restrictions to establish or maintain a Twitter Ads account.

Cuba
Crimea Region of Ukraine
Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR) Regions of Ukraine

Iran
North Korea
Syria

Sensitive Events

Twitter may, during the course of a sensitive event, pause advertisements serving to and/or from a particular location. Advertisers in such locations, or targeting such locations, may be temporarily ineligible for Twitter ads.

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