Anti-Discriminatory Targeting

You can view available translations of this article by selecting a language in the bottom-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

This policy applies to all X’s paid advertising products. For more information about Twitter’s paid advertising products, click here

For more information about X’s other ads policies, click here.

For information about X’s other policies, click here.

What’s the policy?

When using X Ads targeting tools advertisers must not wrongfully discriminate against legally protected categories of customers.

Where does this policy apply?

This policy is globally applicable.

What other Twitter resources related to this policy?

Housing, Lending, and Credit Opportunities

Targeting of Sensitive Categories

What do advertisers need to know about this policy?

As with all advertising platforms, there are certain obligations to follow when using X for advertising. Review our guidelines and make sure you understand the requirements for your brand, business, promoted content, and targeting criteria. You are responsible for all your promoted content and targeting on X. This includes complying with applicable laws and regulations regarding online advertisements.

X takes violations of its Ads Policies, the Rules, and Terms of Service seriously. We will examine reported violations and take appropriate action, which may include removal of offending advertisements and advertisers from the X Ads platform.


Ready to get started?