Anti-Discriminatory Targeting
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This policy applies to all Twitter’s paid advertising products. For more information about Twitter’s paid advertising products, click here.
For more information about Twitter’s other ads policies, click here.
For information about Twitter’s other policies, click here.
What’s the policy?
When using Twitter Ads targeting tools advertisers must not wrongfully discriminate against legally protected categories of customers.
Where does this policy apply?
This policy is globally applicable.
What other Twitter resources related to this policy?
Housing, Lending, and Employment Opportunities
Targeting of Sensitive Categories
What do advertisers need to know about this policy?
As with all advertising platforms, there are certain obligations to follow when using Twitter for advertising. Review our guidelines and make sure you understand the requirements for your brand, business, promoted content, and targeting criteria. You are responsible for all your promoted content and targeting on Twitter. This includes complying with applicable laws and regulations regarding online advertisements.
Twitter takes violations of its Twitter Ads Policies, the Twitter Rules, and Terms of Service seriously. We will examine reported violations and take appropriate action, which may include removal of offending advertisements and advertisers from the Twitter Ads platform.
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