To find a definition of a metric in TAD, hover over the word. You can also find their definitions below:
Tweet data is not appearing
Twitter Analytics, including the Tweet Activity Dashboard, is a free service available to all Twitter users who have an ads account and/or register at analytics.twitter.com.
To maintain access to Tweet Activity Dashboard, please make sure:
If you're unable to see data in your Tweet Activity Dashboard, it's likely that your account has been found in violation in one of the above policies. Learn about how we enforce our policies.
If you still have questions, file a support ticket at ads.twitter.com/help or through our main help center.
Are Tweet metrics updated in real-time?
Yes, Tweets along with their impression and engagement metrics, are usually updated within a few seconds. Please note that our systems take up to 36 hours to stabilize, so you may see a slight fluctuation in data during that time.
Do the "Tweets" and "Tweets and replies" tabs include organic and promoted data?
Yes. The data in the "Tweets" and "Tweets and replies" tab includes both organic and promoted Tweets, and the "Promoted" tab only lists Tweets that have been promoted.
When a Tweet in any tab has been promoted, it will include a row for organic data, and a row for promoted data. The first row contains organic-only metrics, and the second row labeled “Promoted in X campaign(s)” contains promoted-only metrics, summed up across all campaigns.
How can I find the campaigns where my Tweets were promoted?
The Tweet detail page includes a list of campaigns that the Tweet was promoted in. You can access this page by clicking on an individual Promoted Tweet. Clicking on the campaign will take you to that campaign page.