Drive engagement with your apps. Twitter’s Mobile App Promotion (MAP) product suite enables advertisers to acquire high-quality users at scale and re-engage existing app audiences. Choose between an Image App Card or a Video App Card.
Pricing model: CPAC or CPI
Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
Call to action: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order.
- 1.91:1 Image App Card: 800 x 418px (Max 3 MB)
- 1:1 Image App Card: 800x800px (Max 3 MB)
Image file type: PNG and JPEG are recommended. We do not accept BMP or TIFF files. GIFs uploaded will render as a static image.
Video length: 15 seconds or less. Videos will loop if the video length is under 60 seconds.
Video file size: Under 1GB recommended. For optimal performance we strongly recommend to keep files under 30 MB.
Video file types: MP4 or MOV
- 16x9: 640 x 360 px
- 1x1: 360 x 360 px
Title length: 70 characters. Depending on device and app settings, this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
Description length: Truncated at 200 characters. Included from app store.
Branding: Highly recommended throughout. If you're using a logo, it should be persistent in the upper left hand corner.
Captions: Closed captioning or text overlays are mandatory.
Video bitrate recommendation
- 6,000 - 10,000k (recommended 6,000k) for 1080p.
- 5,000k - 8,000k (recommended 5,000k) for 720p.
Frame rate recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
Video codec recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.
Audio codec recommendation: AAC LC (low complexity).