Drive engagement with your apps. Twitter’s Mobile App Promotion (MAP) product suite enables advertisers to acquire high-quality users at scale and re-engage existing app audiences. Choose between an Image App Card or a Video App Card.
Pricing model: CPAC
Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
Call to action: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order.
Download Count: The download count of an app will automatically display for apps over a certain threshold. If an app does not qualify based on their download threshold, then App Ratings may be shown instead. No action is required to enable this.
App Ratings: The app rating of an app will automatically display for apps over a certain download threshold, if the app has a rating of 4 stars. No action is required to enable this.
Price: The app price of “Free” will display for the app, if the app is free. Price is not shown if an app is not free. No action is required to enable this.
App Icon (iOS only): The icon of the App will appear on the card. The icon is pulled from the App Store. No action is required to enable this.
- 1.91:1 Image App Card: 800 x 418px (Max 3 MB)
- 1:1 Image App Card: 800x800px (Max 3 MB)
Image file type: PNG and JPEG are recommended. We do not accept BMP or TIFF files. GIFs uploaded will render as a static image.
Video length: 15 seconds or less. Videos will loop if the video length is under 60 seconds.
Video file size: Under 1GB recommended. For optimal performance we strongly recommend to keep files under 30 MB.
Video file types: MP4 or MOV
- 16x9: 640 x 360 px
- 1x1: 360 x 360 px
Title length: 70 characters. Depending on device and app settings, this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
Description length: Truncated at 200 characters. Included from app store.
Branding: Highly recommended throughout. If you're using a logo, it should be persistent in the upper left hand corner.
Captions: Closed captioning or text overlays are strongly recommended
Video bitrate recommendation
- 6,000 - 10,000k (recommended 6,000k) for 1080p.
- 5,000k - 8,000k (recommended 5,000k) for 720p.
Frame rate recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
Video codec recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.
Audio codec recommendation: AAC LC (low complexity).