How it works
The Tweet engager targeting option is available in the targeting section of each ad group.
In order to re-target for a specific Tweet, please make sure that the original campaign only contains the one specific Tweet. Then choose “Tweets from specific campaigns” under “Tweet type” to select that campaign.
You can target all positive engagements, promoted or organic, including impressions, likes, Retweets, video views, detail view, image expands, link clicks (URL or hashtag), profile clicks, Tweet shares, poll clicks, and more.
Video engagement & retargeting
All engagement on video (3 seconds in 100% viewability; 2 seconds in 50% viewability; people that have clicked on the Tweet or video) are eligible, as well as people who started a video, watched 50% of a video, or watched 100% of a video.
You can only retarget an audience within a certain lookback window after they've viewed or engaged with a Tweet.
- Organic impressions only: 15 days
- Promoted impressions only: 30 days
- Organic engagements only (includes video view engagements): 45 days
- Promoted engagements only (includes video view engagements): 90 days