How can we help?
- Create a website clicks or conversions campaign
- Campaign dates and budget
- Create a followers campaign
- Create a Tweet engagements campaign
- Create an app installs or app engagement campaign
- Create a leads campaign
- Create a video views campaign
- Quick Promote
- Advertiser card specifications
- Campaign targeting
- Twitter Audience Platform
- Ads Manager
Conversational Ad Formats
Arrow down icon
- Create an Awareness campaign
- Create a Direct Message Card
- Create an In-stream video views campaign
Note: Conversational Ads are not available by default for self-serve advertisers. To request access, please file a support case at ads.twitter.com/help.
What are Conversational Ads?Arrow down icon
Conversational Ads are Promoted Tweets with compelling images or videos that include call to action buttons with customizable hashtags. They prompt users to spread your message to their followers, further expanding your reach.
Conversational Ads have proven to be an effective way of engaging with customers, and driving them to share your message.
How do I set up a Conversational Ad?Arrow down icon
Log in to ads.twitter.com and select Create new campaign. Select either Tweet Engagements for a Conversational Image Ad or Video Views for a Conversational Video Ad.
Under the “create or select creative” section of the campaign form click the “use a conversational card” option, which will allow you to configure your Card.
Fill in the details of the conversational card, including:
The image or video in your Card
The number of hashtags in your Card
The Tweet copy that will be pre-populated in the Tweet when users interact with the Card
A headline (appears above the hashtag) in a one-choice hashtag option
Thank you text (appears after a user has Tweeted your message)
Thank you URL (optional URL to drive a user to after they’ve set up the Card.)
Configure the rest of your campaign options (bidding and targeting) and launch the campaign.
Frequently asked questionsArrow down icon
What image specifications should I follow?
Please use the following image specifications:
3 MB max file size
5:2 Aspect Ratio, minimum 800x320px
File formats: JPEG, PNG, non-animated GIF
What video specifications should I follow?
Video specs are the same as our standard video specifications, outlined in the Promoted Video section of this page.
What counts as an engagement with the card?
On mobile and web, tapping on any pixel in the card will count as an engagement.
What is the engagement type recorded when a user clicks on the hashtag button?
Any click (anywhere on the Card) is counted as a click in the analytics and Tweet Activity dashboards.