Why should I run a video views campaign?
Video is what's happening on Twitter. It's a perfect place to leave a lasting impression, as Tweets with videos are 6X more likely to be Retweeted than Tweets with images. People come to Twitter with a discovery mindset, and relevant fresh videos are the perfect way to catch their eye. Learn more about video on Twitter.
When should I run a video views campaign?
The video views objective is perfect for advertisers whose main success metric is video views. Are you looking to have as many people as possible view your great video content, while driving brand recall? This is the objective for you. Remember that video isn't just native video - you can use GIFs in video views campaigns as well, allowing you to connect with customers in new media-rich ways.
How much do video views campaigns cost?
Twitter’s cost-per-action pricing ensures you only pay for the specific actions you are looking to drive.
When you run a video views campaign, you'll only be charged for the video views (either standard video view, 3s/100% view, or 6s view) you acquire from that campaign. Impressions that don't result in a video view are free.
The cost you pay per video view in your video views campaign will depend on the budget and bid you set for your campaign, as well as the targeting you select. You'll receive real-time bid guidance based on your targeting in your campaign setup. More on Twitter Ads pricing.
When setting up your video views campaign, you can select between automatic or maximum bidding as your bid type. We suggest selecting the automatic bid option since this automatically bids on your behalf, maximizing your campaign's chance to serve. If you choose maximum bid when you set up your campaign and input your bid, think of your max bid as how much you're willing to pay per video view.
It's important to think carefully about the value each video view brings to your business. The recommended bid is a good indicator of the amount you will need to bid for your campaign to reach its goal. You will never be charged more than your bid and advertisers are often charged less. However, if your bid is not competitive relative to other advertisers, your campaign may not serve.
In addition to controlling the amount you pay per action, you also have complete control over the amount you spend overall. After setting your bid, you are prompted to enter a total budget for the campaign and, optionally, a daily budget as well. When your overall budget is reached, your campaign will stop serving until you increase the budget. When your daily budget is reached, your campaign will stop serving until the next day.
What type of Tweets can I use in my video views campaign?
Your Tweet for your video views campaign must contain a video. Below are the choices for promotion in the video views objective, to create these cards you must first upload your video to your Twitter Ads account.
To promote third-party video (such as YouTube videos), you will need to use another objective such as engagements. At this time, our video views objective is available exclusively for Twitter-hosted video that you upload to your ads account.