You can set the following attribution windows:
- Post-engage: Choose the time window for crediting Twitter with conversions that happen after someone engages with your ads. You can change this setting at any time and your conversion data will retroactively update.
- Post-view: Choose the time window for crediting Twitter with conversions that happen after someone views (but does not engage with) your ads. You can change this setting at any time and your conversion data will retroactively update.
To ensure the conversions in your Twitter Ads account match those in your MACT partner dashboard, set the attribution windows the same for each event.
Can I use a MACT partner that's not on the list above?
At this time, Twitter Ads mobile conversion tracking is only available with the above mentioned partners.
I'm not seeing my conversion events show as "tracking"
Make sure you've properly setup your mobile conversion tracking events in your MACT partner dashboard. You'll have to send the events to your Twitter Ads account ID in order for them to appear.
If they're still not appearing, please file a support ticket.
There's a discrepancy between my Ads Manager and my tracking partner
The most common reason for a discrepancy between your Twitter Ads UI and your mobile tracking partner is your attribution window. Ensure that you've set the same attribution window in both your tracking partner dashboard and your Twitter Ads account conversion manager.
Why do my reported conversions change over time?
Twitter reporting is finalized within 24-48 hours of when impressions are served. Before that time, we estimate data to provide real-time feedback, but the data is subject to change. The Twitter conversion reporting UI has two process pipelines to display data. First, a streaming job directly collects page visits and purchase events from live log data and pulls metrics into reporting. Then, an ongoing batch process removes duplicate tag fires, adjusts conversion attributions, and handles identity merging for multi-device conversions.
Why can't I see campaign-level data through my MACT Partner?
Please contact your MACT Account Manager to request this setup.
What is the Advanced Mobile Measurement (AMM) Program?
Through the AMM Program, advertisers may receive expanded device-level data after granting Twitter the right to perform an audit to ensure that Twitter data is being used exclusively for measurement purposes. This is consistent with common practices throughout the industry. More information is available here.