Quick Promote

Quick Promote lets you quickly and easily promote your best performing Tweets to a larger audience in a few simple clicks from your Twitter profile on web, Android, or iOS. It's an ideal solution for self-serve advertisers that want to promote their Tweets without having to use the Twitter Ads campaign workflow. 

Quick Promote is different than our objective-based campaigns and Twitter Promote Mode. Quick Promote is best for advertisers looking to quickly promote a specific Tweet to extend its total reach. 

 

Setting up Quick Promote

You must have a Twitter Ads account to be able to access and use Quick Promote. Learn how to create a Twitter Ads account.

  1. Log into your ads account
  2. Visit your profile page
  3. Find the Tweet you want to Quick Promote and click the "Tweet Activity" button. This button shows as a three-bar line graph
  4. Click "Promote this Tweet" 
  5. Now you'll be directed to the Quick Promote screen. Here you can choose how much you'd like to spend on promoting your Tweet, as well as an estimate of how many impressions and engagements you'll receive from the promotion.
  6. Choose the location you'd like your Tweet to serve to. If you're outside of the United States, we automatically populate the country you set up your ads account in. If you're in the United States, you'll be able to specify a state or metro area. If you'd like to change this location, read our FAQ at the bottom of this page.
  7. If you don't have a credit card on file, you will be prompted to add your credit card and billing details.
  8. Click "Confirm spend"
  9. Your Tweet will begin showing as a Promoted Tweet in timelines! Please note that we serve Quick Promote Tweets to people with interests similar to those of your followers.

 

 

Viewing your results

You can easily view the results of your Promoted Tweet in real-time by clicking on “View Tweet Activity” for any of your Promoted Tweets. 

You can access to your Tweet activity from Desktop, iOS, or Android by clicking the "Tweet Activity" button on any of your Tweets. It will show as a bar graph with three lines. 

You can also go to Tweet activity from your ads account by clicking "Analytics" > "Tweet Activity".

Note: You can only see the Tweet activity data for your own Tweets, and you cannot promote other people's Tweets on their behalf. 

Learn more about the Tweet Activity Dashboard and how to view Twitter Ads on your mobile device.

 

 

How is this different from Twitter Ads campaign objectives?

We offer three solutions for advertising on Twitter, which one(s) you choose is based on your advertising goals:

Objective-based campaigns

This option is best if you have specific advertising goals such as brand awareness, video views, web or app conversions that you'd like to target to a specific audience. Each of our campaign objectives allow you to target customizable user audiences on Twitter, and you will always be able to control your campaign run dates and total budget. You will set up and view the results of your campaigns within Ads Manager. See a list of all our campaign objectives here

Quick facts: 

  • Cost: Total bid and budget set by you
  • Targeting: Custom audiences set by you
  • Ads manager? Yes

Twitter Promote mode

This option is designed for advertisers short on time, who still want to extend the reach of their Tweets for a flat monthly rate. Twitter Promote Mode automates your brand marketing efforts for a set monthly fee, and you'll be able to choose between targeting one geographic region or a specific interest. Your Tweets will be automatically promoted without having to interact or setup campaigns in Ads manager. Learn more about Twitter Promote Mode.

Quick facts: 

  • Cost: Set monthly rate
  • Targeting: Either one region or one interest group, you choose
  • Ads manager? No

Quick Promote

Quick Promote is ideal for advertisers looking to quickly choose the exact Tweets they'd like to promote. Your Tweet will be automatically promoted to the geo location your ads account is setup in, and Quick Promote is a great way to see if your desired Tweet resonates with users before creating an objective-based campaign. You can Quick Promote your Tweets on your phone or desktop, without having to interact with Ads Manager.

Quick facts: 

  • Cost: Choose between five options ranging from 50 USD to 5,000 USD (or your local equivalent)
  • Targeting: The country your ads account is set up in
  • Ads manager? Up to you
 

Frequently asked questions

How can change the geo-location targeting of my Quick Promote Tweets?

Your Quick Promote Tweets will automatically be targeted to the country or region that your Twitter Ads account is setup in. However, you can edit this at any time. To change the location: 

  1. Go to ads.twitter.com
  2. Find your Quick Promote campaign in Ads Manager. Note: you might have to toggle the date range you're viewing in the top right corner
  3. Click "Edit campaign" or "Quick edit"
  4. Change the geo location to your desired location in the "Targeting" section
  5. Click "Save"
  6. From that point, your Quick Promote Tweet will serve to users in that geo location
How do I access to my Tweet Activity data?

To start Quick Promote, you must first access to your Tweet activity. You can do so on desktop, iOS, or Android by clicking the "Tweet activity" button on any of your Tweets. It appears as a bar graph with three lines. 

You can also go to Tweet activity from your ads account by clicking "Analytics" > "Tweet activity".

Note: you'll only be able to see the Tweet activity data for your own Tweets, and you cannot promote other people's Tweets on their behalf. 

Learn more about the Tweet Activity Dashboard and how to view Twitter Ads on your mobile device.

How can I make edits to my Quick Promote Tweets, such as bid?

When you start your Quick Promote Tweet, it will automatically set a maximum bid optimized to reach the estimated impressions and engagements shown to you on the Quick Promote screen. You do not need to set a bid within Ads Manager; this will be done for you automatically.

If you want to change the bid for any reason, you can via Ads Manager. In Ads Manager, select the Quick Promote Tweet and click "Edit". Once selected, you can configure the current bid for the Promoted Tweet.

Ready to get started?