We provide various levels in our campaign structure, designed to give you as much control as possible of how your X activations deliver.
Campaign: A campaign corresponds to a single advertising objective, like followers, video views or app installs. At the campaign level, you always specify your campaign name and chosen funding source.
Ad groups: Ad groups are where you choose how you want to spend your money. Here you set goals, bids, targeting and placement for each of your campaigns. One campaign can have many ad groups and an ad group can contain one or more Ads.
Ads: You can have as many Ads as you would like in a single ad group. The system will auto-optimize to the best performing creative within an ad group.
You can view performance for each ad, filtered by creative type: