Will my configured targeting still work on the Twitter Audience Platform?
Yes, nearly all targeting that can be used on timelines, search, and profile display placements can also be used in the Twitter Audience Platform. The only unsupported targeting features are TV, event, and keyword targeting.
Will Twitter's standard reporting and tracking capabilities be offered through the Twitter Audience Platform?
Yes, Twitter’s tracking and measurement capabilities will be available through the Twitter Audience Platform. This includes cross-device attribution, flexible post-view, and post-click attribution settings, as well as the ability to see reporting within the campaign dashboard.
Why is the domain name of the Website Card required?
Yes, the domain name of the Website Card is required in order to register the creatives with all participating exchanges.