The Twitter Audience Platform


The Twitter Audience Platform is a way to drive greater scale for your campaigns by extending your campaign to reach your audience to the thousands of apps they use everyday.

How it works

Within the campaign creator (under “Creatives”), you can choose to extend your reach by running your ad on the Twitter Audience Platform. When the box is checked for Website clicks and conversions, App installs, and App re-engagement campaigns, your ad will not only display on users timelines on Twitter, but also on our network of thousands of mobile apps on the Twitter Audience Platform.

You can choose the format(s) you’d like your ad to appear as: Full, Full landscape, Banner, Native, and Medium rectangle. Select your ad category (choosing multiple will limit scale), exclude your ad from certain apps (optional), and enter your website domain to finish.

TAP on campaign creator

FAQs

  • Will my configured targeting still work on the Twitter Audience Platform?
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    Yes, nearly all targeting that can be used on user timelines, search and user profile display placements can also be used in the Twitter Audience Platform.  The only unsupported targeting features are TV, event & behavior targeting.


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  • Will Twitter's standard reporting and tracking capabilities be offered through the Twitter Audience Platform as well?
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    Yes, Twitter’s tracking and measurement capabilities will be available through the Twitter Audience Platform as well. This includes cross-device attribution, flexible post-view and post-click attribution settings, as well as the ability to see reporting within the campaign dashboard. 

    You can see results for Twitter, the Twitter Audience Platform or both combined.


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  • Is the domain name of the Website Card required? Why?
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    Yes, the domain name of the Website Card is required in order to register the creatives with all participating exchanges.

     


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