An IAB category selection is required to run website clicks campaigns. This is used by our supply partners within the Twitter Audience Platform (TAP) to determine which ads will show on their sites. This does not affect targeting. Choosing multiple categories will limit scale.
The number of users who see a Promoted campaign. We only count impressions on promoted content, so any impressions generated organically are not counted.
Promoted Accounts (followers campaign): the number of users who see your Promoted Account.
Promoted Tweets: the number of users who see a Promoted Tweet either in their home timeline or search results.
Insertion order (IO)
If you have a Twitter Account Manager, you’ll need to fill out this document before you can set up your campaigns. The budget listed on your IO will likely be different than the amount you select for each or all of your individual campaigns. To adjust, add value to, or launch a new IO, click here.
The highest amount of money you will pay per engagement. You will never be charged more than your maximum bid and you usually pay less. Learn more about budgets.
Moments are curated stories showcasing the very best of what’s happening on Twitter. Learn more.
Including the "@" sign followed directly by their username is a mention. Mentions also refers to Tweets in which your username was included. Learn more.
Multi-user login allows you to grant access to other users for your Twitter Ads account, helping you manage campaigns effectively and securely. You can grant different levels of permissions to multiple users, who will be able to then access your Twitter Ads account while logged into their own personal handle. Learn more.