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What are Promoted Accounts?

Promoted Accounts suggest Twitter accounts that people don't currently follow and may find interesting. They help introduce an wider variety of accounts people may enjoy. Promoted Accounts are the result of creating a Followers campaign.


Where?

Promoted accounts are displayed in in multiple locations across Twitter, including your feed, "Who to Follow" section, and search results. 

You may see a Promoted Account listed in these areas if a Promoted Account is relevant to you. 

As with Promoted Trends and Promoted Tweets, this suggestion is labeled as "Promoted" to distinguish it from other recommended accounts.

How? 

To expand your Twitter account's reach and grow your audience, start a Followers campaign in your Twitter Ads account.

When? 

Promoted Accounts boost your follower growth, so they're best used when you want to build an engaged audience to amplify your message — on and off Twitter. People who follow you not only see your Tweets, but they're also likely to become brand advocates and customers.


FAQs on Promoted Accounts

  • Why am I being shown a Promoted Account?
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    Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you.

    When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information, your mobile device location (if location features are turned on), your IP address, and the apps installed on your device. This helps us show you local ads and other ads that you might prefer.

    Twitter may also personalize ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).

    This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Tweet that includes a deal or promotion from a business whose website you frequent or whose email newsletter you subscribe to. You could also see this business as a Promoted Account in one of your Who to Follow suggestions. 

    Learn more about your privacy settings for personalized ads.


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  • How do I promote my account / start a Followers campaign?
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    To expand your Twitter account's reach and grow your audience, start a Followers campaign in your Twitter Ads account. Learn best tips on how to optimize your campaign.


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  • What are the Twitter profile guidelines for Promoted Accounts / Followers campaigns?
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    All advertiser profiles must comply with our Twitter Ads Policies. 


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  • What is "following" on Twitter?
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    "Following" someone means you've chosen to subscribe to their Twitter updates. Every time someone you follow Tweets something new, it will appear on your feed. 

    Learn more about following on Twitter


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