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The Twitter Christmas hub

Advertising on Twitter during the festive season

Plan the rest of your year on Twitter

Reach Twitter’s receptive audience when they’re at their most festive. Here, you’ll find timely resources to help your business connect to the cultural moments and conversations in the lead up to Christmas.

6 ways to reach last-minute Christmas shoppers on Twitter

 
A look at how to reach last-minute Christmas shoppers on Twitter as people search for gifts for friends and family.
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Black Friday vs. Boxing Day: What to advertise and when?

 
Here's a look at what the differences between Black Friday and Boxing Day are for shoppers, so you can optimise your Twitter outreach for this lucrative time of year.
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Prepare for Small Business Saturday

 
People on Twitter want to support small businesses. See our tips for attracting them.
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5 ways to use Christmas TV to connect with followers

 
Whether it's a Christmas classic or reality TV, here's how your brand can join the conversation on Twitter.
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Tips for standout Christmas Tweets

 

Our Customer Success team share their top organic and advertising Twitter tips for this Christmas season.

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Webinar: Performance Masterclass

 

Learn the fundamentals of campaign optimisation to give you the tools to run successful direct response campaigns.

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5 ways to adapt your Twitter comms plan for COVID-19

 

The COVID-19 pandemic is affecting your customers. It should affect your marketing as well. See how.

Learn how

The only marketing calendar you need

 

Check out the cultural and retail events you can plan around for Q4 with this downloadable calendar.

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Downloadable resources

Add these planning materials to your digital desktop.

Q4 Marketing calendar

Get ideas for Q4 festive events.

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#ProTips

Get our team's top tips for success with Twitter Ads

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Getting started with Twitter Ads guide

Get started with Twitter Ads with this guide for all the first steps.

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Sales funnel: Awareness

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Sales funnel: Sales

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This Christmas:
42% of people

plan to start shopping for gifts earlier than usual1

54% of people

will make more of an effort to support small local businesses1

Inspiration for campaigns on Twitter

@Cadbury takes a bite out of Christmas

@CadburyUK Twitter delivers one of Cadbury’s highest-ever ROIs with the #Cadvent Christmas campaign

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Q&A with Avviso Media

We talked to the co-founder of @Avviso_Media to get her thoughts and advice on how brands can be successful at this busy time of year.

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Podcast episode: @TeamKano

Hear how this toy and electronics company used Twitter to target multiple audiences, promote their discounts, and sell their stock.

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Video resources

Incorporate these elements into your video to maximize performance on the platform.

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Q&A with @calm community manager

We talked to the community manager behind @Calm to hear how she is taking on the giving season.

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People on Twitter spend 26% more time viewing ads compared to other leading social media platforms.2

People on Twitter are 15% more likely to inform friends and family about new products and services than non-Twitter users.3

1Source: Twitter Insiders UK, October 2020

2Source: OMG+Twitter, Receptively with Neuro-Insight, Oct 2018; US, BR, JP

3Source: Global WebIndex Q1 2019, Global

Additional resources

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