In the build-up to Christmas, people on Twitter are prepared, influential, and engaged with brands.
People on Twitter
People on Twitter
People spend
Inspire your audience
In October, people on Twitter are happy and excited. They're thinking of gift ideas, saving money and writing lists.
Start planning. Drive brand awareness and consideration. Get on their lists.
Drive sales
In November, people on Twitter are excited, but overwhelmed. They're researching to buy gifts, looking for offers and deals. Maximize your sales by driving conversions, giving deals, offers and relevant information Get in their baskets.
Celebrate the season
In December, people on Twitter are nostalgic and festive. They're still shopping but are enjoying the season, decorating and watching Christmas movies. Celebrate with them by getting into the spirit of the season. Re-target for last minute shoppers.
Learn more about how to connect with your audience this festive season with more hints and tips.
Get the lowdown on the festive season with our Q4 Events Calendar
10 tips for standout Christmas ads on Twitter
Make your brand's message memorable and shareable with Video on Twitter
* Kantar TNS Twitter Consumer Deep Dive Survey, November 2017; GlobalWedIndex, Q3 2016; **Twitter Internal Data