Reach campaign

Twitter Ads reach

Ready to advertise on Twitter?

This campaign objective was previously known as the awareness campaign objective.

Maximize reach by getting the largest audience to see your ads.

Twitter was chosen as the best platform to deliver a live and open conversation, with people engaging and sharing the live stream.

Simon Sothcott, Head of Media, what3words
Maximize your reach

The mass-reach mentality of this campaign is what it’s all about. Broadcast the biggest message you have to the largest audience possible — evergreen content and launch releases are a great fit. You can reach thousands of potential new people, get your name out there, and drive awareness.

How it works

Set up a reach campaign to promote your Tweets to the largest possible group of people on Twitter. You can promote Tweets that are published organically, or create new Tweets that are only promoted to your audience. Get the step-by-step guide to start building this campaign.

Best practices

Make sure your copy and creative are strong, and be sure to test multiple combinations of each to ensure you’re accurately honing in on your audience’s preferences.

Try a few varied targeting options and analyze your Ads Manager dashboard for insights on what’s working and what’s not. Get more optimization tips for best results.

What you pay for

You only pay for every 1,000 impressions (CPM). Any following interactions and engagements (likes, Retweets, detail expands, follows) are free.

The cost you pay per thousand impressions depends on your budget and bid, as well as your targeting. You'll receive real-time bid guidance during the setup process.

Standout examples of reach campaigns

Amplify your message today

Best practices for better success

Ready to launch your ad?