Throughout Al Watania Agriculture’s creatives, and even in the majority of their organic Tweets, they feature real-life customers and people interacting with their products. They also compose their Tweet copy in a very straightforward, casual, and easy-to-understand tone.
These values, of businesses being human and authentic, resonate really well with Twitter’s culture and the people on the platform. Twitter is where brands and people alike can open up and be real and unfiltered. Understanding and tapping into these themes helped Al Watania Agriculture achieve the success they did.
In this Tweet, @WATANIAAGRI shares a video showcasing their efforts to create a healthy and safe shopping experience for customers.