Hot Sale is Argentina's largest online sales event. While it is being staged, @musimundo wanted to become Argentinians' first choice for electronics and entertainment purchases. They used the premium ad product Promoted Trends (now called Trend Takeover) to get a hashtag and a description trending on Argentinian Twitter for a whole day. When the country's Twitter users opened their profiles, they immediately saw that the #HotSaleEnMusimundo hashtag had become one of the most talked-about topics of the day.
The company also ran "Video Views" and "Website Clicks" campaigns during the month of the event to increase their reach and generate traffic to their website.