Print.sa worked with marketing agency FolderTech (@FolderTec) to run a Promoted Trend campaign on Twitter during the first week that students were going back to school to capitalize on the demand and traffic during that crucial time. They were also aiming to increase awareness of their brand and gain more Twitter followers with this initiative.
They chose Twitter to help them achieve these goals since it’s their primary social media channel and one of the main points of contact they have with their customers. Twitter is the most widely-used network in Saudi Arabia by their target audience. Although they heavily targeted students and educators, they also included government facilities and B2C customers in their core audience group.
For the Promoted Trend campaign, Print.sa used Tweets with video website cards to draw attention with engaging creatives and drive traffic to their website.