Dynamic Product Ads on X allow advertisers to deliver the most relevant product to the right customer at the right time.
With DPA Retargeting, advertisers can serve ads to targeted consumers, featuring products they have engaged with (e.g. added to their shopping cart) on the advertiser’s website but haven’t yet purchased.
With DPA Prospecting, advertisers can acquire new customers who haven’t visited their website via ads featuring products from your catalog that are most relevant to them.
Combined with X’s Web Conversions products, Dynamic Product Ads can help advertisers improve Cost Per Purchase and return on ads spend (ROAS) on X.