Campaign setup

General setup

Campaigns 101
Get the overview of our campaign types, bidding, and more.
Campaign dates and budget
Learn how to set a campaign launch date and pace your campaign by controlling its budget.
Campaign targeting
Learn about the different types of targeting available for X Ads campaigns.
Creative ad specifications
See the specifications for character limit and image size/dimensions for different X ad formats.
Frequency caps
Learn how to use Frequency caps to optimize your ad delivery and maximize reach against your target audience at the optimal exposure level.
Ads Manager
Learn the ins and outs of your campaign analytics dashboard.
What to post
Learn how you can show highly-targeted and personalized messages to your customers based on the products they view on your website and other unique interest signals from X.
Direct Messages on X
Learn more about how to create a Direct Message experience and how it can help you promote your chatbot on X.
Ad naming
Learn how to leverage ad naming to better manage and report on your campaigns.
Spend Caps
Learn how Spend Caps can help you manage a shared budget across a group of campaigns.
Campaign Planner
Learn how Campaign Planner can help forecast your campaign results before launching.

Create a reach campaign
Learn how to build brand awareness.
Create an engagements campaign
Learn how to get more people to engage with your posts.
Create a website traffic campaign
Learn how to drive traffic to your website.
Create a website conversions campaign
Learn how to set up a website conversion campaign.
Create a keywords campaign
Learn how to set up a keywords campaign.
Create an app installs campaign
Learn how to get more people to install your app.
Create an app re-engagements campaign
Learn how to get more people to take action in your app.
Create a video views campaign
Learn how to get more people to watch your videos.
Create a pre-roll views campaign
Run targeted pre-roll ads before videos your customers are watching.
Create a dynamic product ads campaign
Learn how to dynamically deliver the most relevant product to the right customer at the right time.
Quick Promote
Quick Promote allows all professionals to seamlessly run an ad campaign on X with just a few clicks.