Campaign setup
General setup
- Campaign dates and budget
Learn how to set a campaign launch date and pace your campaign by controlling its budget. - Campaign targeting
Learn about the different types of targeting available for Twitter Ads campaigns.
- Advertiser card specifications
See the specifications for character limit and image size/dimensions for different Twitter Cards and ad formats. - Frequency caps
Learn how to use Frequency caps to optimize your ad delivery and maximize reach against your target audience at the optimal exposure level. - Ads Manager
Learn the ins and outs of your campaign analytics dashboard. - Twitter Audience Platform (TAP)
Learn what the TAP is and how it can extend your campaigns to new audiences off Twitter. - What to Tweet
Learn how you can show highly-targeted and personalized messages to your customers based on the products they view on your website and other unique interest signals from Twitter. - Create a Direct Message Card
Learn more about how to create a Direct Message Card and how it can help you promote your chatbot on Twitter.
By objective
- Quick Promote
Learn how to extend the reach of specific Tweets with a Quick Promote campaign. - Twitter Promote Mode
Your affordable, always-on, automated promotion engine. - Create a reach campaign
Learn how to build brand awareness. - Create a followers campaign
Learn how to build up your audience.
- Create an engagements campaign
Learn how to get more people to engage with your Tweets. - Create a website clicks campaign
Learn how to drive traffic to your website. - Create an app installs campaign
Learn how to get more people to install your app. - Create an app re-engagements campaign
Learn how to get more people to take action in your app. - Create a video views campaign
Learn how to get more people to watch your videos. - Create a pre-roll views campaign
Run targeted pre-roll ads before videos your customers are watching.
